Whenever you type something in Google, Google suggest makes an impression of what you are searching about. It immediately shows the phrases etc. similar to the letter, word-to-be-typed. This is what Google Suggest is.
"Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing."- Abraham Lincoln
Whenever your prospective clients search for the name of your company, organization, Google will naturally suggest all that it has in store—any complaint, any slanderous remarks against you, etc. Though the persons searching for you/your company may be genuinely searching about your company, its USPs. But, if they get bad thing about you, they will feel scared of you and start thinking derogatively about you, because ill news travels fast.