Online Reputation has big role to play in e-commerce. If you are an entrepreneur and want to be a leader in e-commerce, untarnished reputation is something you cannot afford to ignore. In order to be a big player in e-commerce, its reputation management is required.
"One of the biggest things you have is your reputation and your reputation with knowing what's good and what's not good." - Paul Feig
Though a positive comment posted about you may make your business; any negative comment will prove to be equally devastating. Reputation management is done for e-commerce to make good profit and earn good remarks of the people.
A negative review will not only bring down your sale, but also your reputation. If you keep on getting bad online reviews in great supply, you will have to bear the wrath of Google. And resultantly, you will have to bear the brunt of all the troubles.