The word Complaint Rebuttal refers to proving complaint false by using convincing arguments and evidence. It is done to set the speculations at rest. People post befitting reply to those who create sensation by putting false information and magnifying it out of proportion.
"The worst thing that can happen to a man is to lose his money, the next worst his health, the next worst his reputation."- Samuel Butler
Complaint is the most formidable weapon of a rival company. It is used to take a potshot on a famous company. Its importance was felt after some companies knew that their online reputation doomed by some false complaints posted against them by some sensation seekers. All those companies/institutes that do not want to ruin their reputation by any unsolicited posting, do complaint rebuttal.