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What is Reputation Management?

Online reputation management has become a must-take step for all those individuals who value their self esteem. It encompasses a lot of things, such as monitoring, branding, removing negative contents, word-of-mouth promotions, etc.

It involves the following steps:

  • Keeping a tab on what people say about your brand or services.
  • Understanding the problem, if any, in your services and suggesting the befitting remedial solutions.
  • Taking proactive steps in order to thwart/suppress any kind of negative Press Release, Reviews, Articles posted against a person or brand.

What is Online Branding?

Branding happens to be the best tool to promote an organization, company or website online. It provides them a competitive edge over their rivals. Long-term benefits can be achieved with much ease and comfort with online branding. It is important for a number of things, such as trust, relationship, visibility as well as reputation. All these are the key elements for the success of online marketing.

Having an online brand is never a child’s play as it requires not only dedication, but also the necessary consistency for providing concrete information that could prove to be extremely instrumental for your target audience to get the kind of information they need.

What are the benefits of Positive Reviews Posting?

Reviews affect the result of search engine drastically. Google takes into consideration how many times the name of your business finds mentions in reviews. The chances of getting the higher rankings of a website increases manifold if it finds mention a number of times in Web.

There are a number of benefits of positive reviews. Some of these are as follows:

  • These reviews not only help a particular product, service, etc. make popular, but also offset the negative vibes caused by any negative review.
  • As negative reviews cannot be deleted; the positive reviews make the impact of these less severe.
  • Positive reviews are the formidable weapons of those websites that face brickbats owing to the negative reviews posted by some vested interests.

How to Remove Negative Link Website from Google?

Undoubtedly, Google has become the most preferred search engine these days. It has become synonymous with search. People suggest others to 'Google' if they want to know about a particular thing. If all is well for an individual or company at Google it is a win win situation; but if everything is not hunky dory; there is every reason to feel concerned about. If you want to remove negative link website from Google; you will have to do the following things:

  • Aggressive negative review rebuttal.
  • Writing fresh and informative blogs, press releases highlighting the Unique Selling Points of your company/service.
  • Doing extensive word-of-mouth campaign on social sites.