The Negative PR/News is a form of written communication that gets surfaced in the magazines, newspapers, etc. in order to create dent in someone's reputation. Apart from this, it also proves to be counterproductive for the product of a company.
In today's digital era, Negative PR/News can cause catastrophe to an individual, company, film, etc. In order to make a person or enterprise successful, its importance is undeniable. Negative Press release can decline the reputation of a company irretrievably.
People tend to post negative PR, just to show their anger and put a person/company in the dock. As no one can please everyone, negative contents are bound to get surfaced. A number of companies of today become the victims of negative Press Releases and have to pay heavy price. The reputation of substantial number of companies has been decimated due to less-than-honest story posted by its competitors. Disgruntled customers start firing on all cylinders to sully the image of a reputed company. They just concoct a story of their sufferings and post a blog.
"It takes many good deeds to build a good reputation, and only one bad one to lose it."- Benjamin Franklin